Fella brand name disappears

The production of forage harvesting equipment under the Fella brand name will end in Q2 2024. This means that from the 2024/2025 season, only implements will be produced for Fendt and Massey Ferguson at the current Fella site in Feucht, Germany.

With this decision, AGCO is strengthening its core brands Massey Ferguson and Fendt in the forage harvesting equipment segment. The conditions for growth for both brands have already been created by substantial investments at the Feucht site. Further investments in new product development are already underway.

"With the concentration of forage harvesting technology on our full-line Fendt and Massey Ferguson brands and the ongoing investments by us and our distribution partners, we are well positioned to generate further significant growth through our exclusive Fendt and Massey Ferguson distribution partners," says Jürgen Linder, Vice President Distribution Management Europe, Asia, Africa and Australia.